The Startup Lifecycle by Gregory Shepard
Starting a business is exciting—but how do you turn an idea into a thriving company that stands the test of time? In this episode of Books Deep Dive, we explore The Startup Lifecycle by Gregory Shepard, a seven-phase framework designed to guide entrepreneurs from vision to a successful exit. From crafting a clear North Star to standardizing operations and scaling smartly, Shepard’s insights reveal what it takes to build a sustainable business. Drawing from his personal journey—growing up in poverty, overcoming learning challenges, and launching unconventional ventures—he shares actionable strategies for navigating the startup world. Whether you're a first-time founder or an experienced entrepreneur, this episode will help you refine your vision, execute with precision, and scale for long-term success.