Freakonomics by Steven D. Levitt and Stephen J. Dubner

In this episode of Books Deep Dive, we dive deep into Steven D. Levitt and Stephen J. Dubner's Freakonomics and explore the fascinating world of incentives. From crime prevention to consumer behavior, we unpack how incentives—economic, moral, and social—affect our daily lives. Learn how well-intended attempts to influence behavior often backfire and discover the hidden consequences of incentives. We also discuss how experts manipulate information to exploit the unaware, the role of the internet in reducing this power, and how our fears and biases shape our decisions. Tune in for a thought-provoking look at human behavior, risks, and the surprising factors that shape our choices.